Vendor Bridge Team

9 steps to choose the best event for your vendor business to sell at

April 17, 2022

You know your business and customers the best so make follow along these 9 steps to determine what the best events are that align with your customers.

1. Figure out who your target market is

a.     Where do they live?

b.     What do they buy?

c.     Where do they shop?

d.     How do they shop?

e.     When do they shop?

f.      Do they attend live events?

2. Find and compile a list of all the events you think your target market would attend

a.     Use to find events in your desired area

b.     Use the data you discovered in step 1 to make a general guess about whether your target market would attend the events. If there is even the tiniest possibility that they may be at an event, then write it down on the list.  

3. Compare and rank the events based on several criteria

a.     Booth Cost

b.     Approximate Attendance

c.     Marketing strategy for the event  

d.     Amenities (power, vendor lounge, security, washrooms)

e.     Years operating

f.      Demographic of attendees

g.     Entertainment / Food and drink availability  

h.     Number of exhibitors

i.      Exclusivity for vendors who sell similar products

j.      Refund Policy

k.     Health and Safety Protocols

4. Verify that the event is in fact legitimate

a.     Call the venue to check the dates

b.     Call/email the event organizer

c.     Obtain ID / business numbers to verify

d.     Do a reference check with other vendors/organizers who may know the event

5. Get reviews from vendors who previously attended the event

a.     Contact vendors who sold similar items as you

b.     Contact vendors who sold different items than you but have the same target market

c.     Ask questions about sales, attendance, overall quality of the event,

6. Obtain applications and review

a.     Review the refund policy and cancellation policy

b.     Check calendar to make sure you’re available on the day of the event

c.     Ask the organizer how many booths are purchased and how many are left

d.     Check the weather for that day (if possible)

e.     Review the amount of product you have and how much you will need

f.      Review move-in / move-out instructions

g.     Review all costs associated with the event (parking, food, staffing)  

7. Use the Vendor Bridge Break-even Analysis e-book

a.     Figure out how much you need to sell to break even at the event

b.     Figure out the percentage of customers who need to make a purchase in order for you to break even

c.     Use the included “cost of goods calculator” to figure out the cost of each product

8. Purchase the space

a.     Set a date and reminder in your calendar

b.     Book time off work if applicable

c.     Create a work schedule for staff

d.     Create a production timeline to make sure you have enough product for the event.

9. Promote the event and your business

a.     Schedule a timeline for social media posts

b.     Create collaborations with other attending vendors

c.     Get promoted by the event organizer

d.     Run paid ads promoting you and the event

e.     Create hype by running a contest or giveaway

Check out our other blog posts for more information related to vendors, food trucks and the live event industry.

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